Instagram brings ‘1 Minute Music’, a collection of clips from songs and folks that are exclusively available for use on Instagram Reels or Stories. This includes music from more than 200 Indian artists to entice users in India to create more engaging content.
The new collection includes music from recording artists including Dhvani Bhanushali, Neeti Mohan, Shaan, Himanshi Khurana, Aniruth, and GV Prakaash Kumar. Instagram hopes that 1 Minute Music will make it more enticing for more artists to release their tracks on the collection as well.
These tracks will be accompanied by music videos that are only available through Instagram, with albums already released by Himanshi Khurana, Kaur B, and Gurnazar Chattha.
“Music is a catalyst for trends on Instagram today,” says Paras Sharma, Director, Content and Community Partnerships, Facebook India (Meta). “With ‘1 Minute Music’, we’re now giving people access to an exclusive set of tracks they could use to make their reels more entertaining. We’re also hoping this platform serves as a paradigm for established and emerging artists to share their own music, and create their own videos, all on Reels.”