Like peanut butter and jam or Tom and Jerry, SEO and content marketing are an indispensable pair.
Without content marketing, your SEO efforts can be seriously hampered. Similarly, without focusing your content marketing around fundamental SEO best practices, you limit your visibility in search results.
By using the interrelationship between SEO and content, you’re able to deliver on valuable and relevant content that attracts highly qualified visitors to your website.
Still not convinced? Here are some other key benefits of well-optimized SEO content:
- Generates the Highest Quality Leads – A study done by Hubspot found that inbound strategies which include SEO and content marketing are the most significant source of high quality leads.
- Builds Brand Credibility – Only 5% of all search traffic ever visits page 2 of the SERPs. Appearing on page 1 of Google search demonstrates your site’s credibility to prospective customers.
- Positively Influence Purchasing Decisions – Creating optimized content that delivers value at each stage of the buyer’s journey builds trust and affinity towards your brand, improving conversion rates.
To help you strategize your copywriting around a proven SEO content framework, the infographic below includes a bevy of tips and strategies for ranking higher in the search engine results pages (SERPs).
Let’s jump right into it.
Get your writing on
Whether you’re optimizing your homepage, updating product pages, or working on an evergreen collection of blog posts, using the SEO content best practices above will allow you to consistently craft highly-converting content that attracts visitors no matter what channel it sits on.
Of course, while content is essential, it’s just one facet of the on-page SEO process. Structuring your website with all the necessary technical SEO stuff will ensure the excellent SEO content you write will satisfy not only your readers but also Google’s algorithm.
Now it’s your turn.
How are you going to use this SEO content framework to level-up your copywriting?