A few days ago, Counterpoint announced the third quarter report for the wearable devices. The report shows that TWS headsets and smart bracelet/watch products still account for the majority of wearable devices. Global sales of TWS headsets are expected to increase by 83% in 2020, reaching 238 million pairs.
The figure above shows that earphones and bracelet products accounted for 93% of wearable electronic devices in the third quarter of 2020, with earphone products growing the fastest. The research institute said that the current trend of eliminating the 3.5mm headphone jack in smartphones has greatly increased the demand for TWS headsets. This product is currently expected to become a must-have product for everyone.
‘The trend around removing jacks and earphones from devices and boxes is becoming a big driver for TWS segment growth,’ says Counterpoint Research senior analyst Liz Lee. “’t also helps that mobile media consumption continues to grow, making TWS the next must-have accessory.’
The report shows that Apple’s AirPods product shipments accounted for 29% of TWS headsets; Xiaomi ranked second with a market share of 13%, followed by Samsung and JBL. In the ranking list, Chinese brands QCY, Edifier, and Realme are also among them.
Do Users Prefer Premium TWS Headsets?
Counterpoint said that half of the brands’ TWS products will feature low prices of US$ 50 or even US $20. This means that consumers have the potential to switch to higher-priced TWS products in the future.
‘Apple’s powerful iOS ecosystem, typically comprised of consumers with larger disposable incomes, has been the main driver for growth – especially in terms of revenues. High-end stalwart Samsung has also performed consistently. But there is big potential in budget, and we’re already seeing the impact in hearables. In Q3 2020, half of the top 10 were budget brands with sub-$50 and even sub-$20 offerings; Xiaomi best illustrated the trend as it consolidated its number two spot.’