“We rethought everything and came up with Nothing”
Not long after the launch of the OnePlus 8T, Carl Pei announced it was exiting the smartphone brand. According to the executive, he was turning a blank page to have the freedom to think and bring new innovative products. After months of speculation, today, Carl Pei announced his new venture. It’s a brand dubbed: Nothing. Yeah, you’ve read it right, it’s nothing.
According to the official description, the London-based company is described as being “a new, forward-thinking consumer technology company”. Interestingly, the launch tweet comes with the following message: “We rethought everything and came up with Nothing”. Despite the brand’s announcement, Nothing didn’t bring any product to start its journey in the market. For now, we’re not exactly sure of the kind of products unveiled by the brand. However, some rumors state that it will be an audio-oriented company.
Carl Pei announced he got a decent investment back in December last year. According to the former OnePlus’ executive, the company received $7 million in funding from prominent names. The list includes Tony Fadell (former CEO of Nest and inventor of iPod), Kevin Lin (co-founder of Twitch), Steve Huffman (co-founder and CEO of Reddit), Josh Buckley (CEO of Product Hunt), and Casey Neistat (YouTuber).
“It’s been a while since anything interesting happened in tech. It is time for a fresh breeze of change. Nothing’s mission is to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.”
Although this launch does not bring products, the brand is set to launch its first smart products during the first half of 2021.