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Meet Roller on Instagram

We’re excited to introduce Instagram Reels, a new way for people, creators, and businesses to create and discover short, fun videos on Instagram.

With Reels you can record and edit 15-second multi-clip videos with sound, effects and new creative tools. Reels allow people to express themselves while entertaining others, whether it’s learning a new dance or spreading information about something important to them.

Roles can be shared in the feed and roles from public accounts can be found in the new Discover section. Sharing reels to audio in Discovery means they appear there and can be seen by a wider audience. If your account is private, only your followers can see your roles.

How does it work?

Create roles

Select roles under your Instagram camera. On the left side of the screen you will see various creative editing tools that you can use to create your role:

Audio: Search for a song from the Instagram music library for your role. While some businesses may not be able to access Instagram music library due to commercial music rights restrictions, individuals and businesses can enjoy their own original sound simply by recording a roll. If you share the original audio role, your voice will be assigned to you, and if you have a public account, others can use your voice to create roles by selecting Use audio from your role. For example, if you record a video tutorial of your voiceover product, others can tap Use audio from your video and use that audio to create their own video versions.

AR Effects: Choose from a variety of effects from our effects gallery, created by both Instagram and worldwide developers, to capture multiple clips with different effects. For example, use the green screen effect to place your product in unexpected places that will wow your audience.

Timer and Countdown: Set a timer to record any clip without using your hands. Press the record button and you’ll see a countdown to three.

Align: Helps create smooth transitions in moments like changing clothes by aligning objects in the previous clip before capturing the next one.

Speed: choose whether to speed up or slow down part of the selected video or audio.

Reels to audio can be saved in a series of clips (one after the other), all at once, or with videos uploaded from your gallery. Record the first clip while holding the record button. During the recording, you will see a progress bar at the top of the screen. Pause recording to end each clip.

Share roles

If your account is public, you can make your persona available in a special section in Discover for a chance to be noticed and discovered by the wider Instagram community. You can also share your role with your followers by posting them on your feed. If you share reels with specific sounds, hash tags, or effects, your reel may also appear on special pages when someone clicks on that sound, hash tag, or effect.

Once the drum is shared, it will appear on your profile in a separate Drums tab where others can find the shared drums. If you also post on your channel, your role will appear in the main profile grid. Whether you have a public or private account, you can share your character with your story. If you choose to do so, your reel will act like a normal story – it won’t be shared with reels to audio in Explorer, won’t appear on your profile, and will disappear after 24 hours.

Look at roles

Reels in Explore showcases the best cultural trends on Instagram. Discover fun role picks created by everyone on Instagram in a personalized vertical feed.

You will also see some reels with the label highlighted. Spin Suggestions are a series of reels to audio handpicked by Instagram curators to help Instagram users discover original content that we hope will entertain or inspire them.

We hope Reel will introduce new ways to connect with your Instagram community.

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