We always look at the numbers to understand how this or that company performs. And in most cases, we look at the number of shipped items. But say Apple sells less but gets more.
In this sense, the recent survey by Counterpoint Research shows that global smartphone industry profit fell 11% in the third quarter of 2019, achieving about $ 12 billion.
Despite this, Apple iPhone still took 66% of the profits of the entire smartphone industry, about $8 billion.
The remaining 34% of profits were divided by Samsung, Huawei, Xiaomi, OPPO, VIVO, and other smartphone manufacturers. We should also mention Samsung accounted for 17%.