What’s The Difference Between Personal And Professional Accounts?
Business Profiles Vs Creator Profiles
1. Access Instagram insights
2. Run ads on Instagram
When you need a little boost to get you in the right place on Instagram, ads are a great feature – however, they’re only available for business profile users.
3. Enhance your Instagram profile
Another massive benefit of using a business an account on Instagram, rather than just a personal account, is that you can make your profile stands out. You get a few extra features to play with on a business account, including contact buttons that offer instant access to your company.
The CTA buttons at the top of your business a profile will ensure that your customers can call, email, or even find directions to your business. Additionally, Creator accounts come with the option to filter through messages so that they can respond to the right leads as quickly as possible.
4. Add links to your Instagram stories
Instagram limits users to a single bio link and doesn’t allow clickable links within image descriptions.
However, if you have a business account and over 10,000 followers, you will be able to add links to your Instagram stories.
5. Stay compliant
As regulators continue to crack down on businesses that attempt to trick their target audiences, Instagram is making it easier for companies to avoid complexities. If you’re paying publishers or influencers to sponsor an ad, then you need to disclose this in every post.
Since 78% of influencers use Instagram for brand collaboration, it’s likely that you will eventually use Instagram in this manner.
Fortunately, you can use the branded content feature with your business account to ensure that you’re sticking with the rules of advertising online.
You can also use the branded content feature to get a deeper insight into the performance of promoted posts. This way, you don’t need to wait for your influencer to provide you with details from their side.
6. Potentially access new features early
While there’s no guarantee that you’ll be the first to unlock new features on Instagram if you have a business or creator account – there is a good chance.
Instagram is constantly rolling out new functionality. Before the latest features go live, they’re often tested with a smaller group of expert users first.
Although you won’t always be first in the queue for new features, you should have a higher chance if you’re one of the companies that are constantly proving it’s a dedication to Instagram.
How to switch to an Instagram business profile
Now that you know how beneficial the right profile on Instagram can be, let’s explore how to switch to a business profile.
Make sure your profile is set to public before you begin the process. Private accounts cannot switch to Business profiles.
Start by heading to your Instagram settings or “Options”.
Scroll until you see “Switch to a business profile”:
Click on this option, and Instagram will ask you to connect to your Facebook page.
You’ll need Admin access to your Facebook page if you want to convert to a Business profile:
Choose the page you want to link to your Instagram account, and choose a category for your profile. Categories include things like Personal Blog, or Health/Beauty.
Set up your business profile by filling out your email address, physical address, and phone number:
Once you’ve reviewed your business contact details, double-check them, and tap the “Done” button.
That’s all there is to it!
How to switch back to a personal account
If for any reason, you change your mind and decide you no longer want a business account, you’re not stuck. You can simply log in to your Instagram account and:
- Go to your Settings
- Tap on Business Settings
- Hit Switch back to a personal account
- Confirm that you want to switch when Instagram prompts you
There’s nothing to stop you from flipping back and forth between business and personal accounts however you choose.
Ready to make the switch?
Most people start on Instagram with a personal profile.
However, as you begin to recognize how powerful Instagram can be for your marketing strategy, you might decide that it’s time to ramp up your posting game.
Changing to a business profile gives you more power on Instagram, so you can make sales and build brand loyalty like never before.
Is it time for you to make the switch?
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