MTN, Unacast partner on location analytics

MTN, Unacast partner on location analytics.   A location platform and analytics firm, Unacast and MTN Nigeria, has struck a deal which the
MTN, Unacast partner on location analytics.

A location platform and analytics firm, Unacast and MTN Nigeria, has struck a deal which the two will use privacy-friendly, aggregated and anonymised, human mobility insights derived from MTN’s network data, to make available a version of Unacast’s recognised and widely used COVID-19 Social Distancing Scoreboard in the country.

The companies will provide this easy-to-use dataset on a pro-bono basis to enable public officials, public health leaders and other organisations, and the public itself to understand and convey the importance of social distancing in fighting the spread of COVID-19.

“Social distancing has proven to be an effective tactic in helping fight the pandemic, and the Unacast’s Social Distancing Scoreboard has been embraced around the world by leaders, media and citizens alike as a way to convey its impact. The scoreboard is designed to provide actionable data that is easy for the public to grasp. We are honored to work with MTN to make this available to the citizens of Nigeria,” Unacast Chief Executive Officer (CEO), Thomas Walle, said.

The measure comes at a time when healthcare providers are strained with managing rising cases and protective equipment shortages.


Human mobility insights from Unacast’s Social Distancing Scoreboard will enable public officials and the population to make informed and proactive decisions when navigating COVID-19 across regions. And, as the Nigerian economy continues to grow, Unacast’s human mobility platform will also allow African decision makers to access data-driven insights for urban planning and development including real estate, retail, transportation, research and more.

“To fight this pandemic, we must work as a community, with government, business, the healthcare providers and citizens joining forces to practice social distancing and other safety measures. MTN is pleased to collaborate with Unacast by bringing this Social Distancing Scoreboard to the public as an important tool we can all use to flatten the curve,” Chief Corporate Services Officer, MTN Nigeria, Tobechukwu Okigbo, said.

The Social Distancing Scoreboard will leverage Unacast’s Turbine platform for aggregated and anonymised telecoms data via MTN. Specifically designed for telecommunications companies, Turbine turns raw location data from mobile networks to privacy-safe, anonymised, and aggregated human mobility insights. The technology allows end users to distill vast datasets that accurately understand human mobility across a large area like Nigeria.

Unacast and MTN have developed the COVID-19 Social Distancing Scoreboard using anonymous aggregate mobility and device data from tens of millions of devices. Unacast’s proprietary technology then extrapolates the results to show trends by region. As with all Unacast technology, the Social Distancing Scoreboard follows local privacy guidelines, like the Nigerian Data Protection Regulation.

The MTN Unacast Social Distancing Scoreboard for Nigeria is the latest in a range of COVID-19 toolkit options Unacast has developed to help public and private enterprise, public health, NGOs and governments inform decision-making during the pandemic.

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