NEWLY ACTIVATED APPLE DEVICES WILL OFFER DOMESTIC APPS IN RUSSIA
As the Russian media reports, an unnamed Russian Ministry of Digital Development official said that Apple agreed to suits the provisions of the law on the mandatory pre-installation of Russian software on its gadgets. From April 1, the Apple devices, when activated within the Russia , will offer domestic applications. Apple has confirmed this news.
A representative of Apple said that installing an application isn’t mandatory. So users can select an application from the list and click on to agree or refuse to put in it.
Also, the Cupertino company said that consistent with an agreement with the Russian Ministry of Digital Development, from April 1st, Russian developers will pre-install local applications for activated new Apple devices.
The tech firm emphasized that for quite ten years, Apple App Store has been very safe and reliable to seek out and download applications. All applications within the Apple Store are checked for compliance with privacy, security and content standards.
The Russian Ministry of Digital Development also said that the department is discussing with Apple the difficulty of adding a series of Russian applications to the App Store, including an inventory of mandatory pre-installed applications. If there are alternative applications on the market that are of interest to users and quickly become popular, they’re going to be added to the present list and pre-installed.
Russia passed a software pre-installation law in 2019. Since then, it requires that electronic products come pre-installed with applications developed by the country’s developers. Otherwise, they can’t obtain sales licenses. thanks to the outbreak of the epidemic, the decree has been postponed twice. The last time, it had been postponed to April 1 this year.
APPLE WAS ON THE VERGE OF LEAVING RUSSIA
When discussing the decree, an Apple representative once said that it’s going to cause a change in Apple’s business model in Russia. Some experts interpreted this as Apple may withdraw from the Russian market. There was a ground for this. We mean the company’s policy doesn’t support pre-installed third-party software.
Apple’s revenue in 2019 was 267.7 billion U.S. dollars. And its revenue in Russia reached 189.5 billion rubles (about 2.9 billion U.S. dollars). In January 2021, Apple’s smartphone sales in Russia ranked third (16% of the market). And its sales share was 45% (No. 1).
Dennis Kuskov, CEO of Telecom Daily, explained that the Russian market is little , but it’s growing steadily for Apple. Local users have a high degree of loyalty to Apple devices. So Apple has reached a compromise so as to not leave the market.
It is worth mentioning that other manufacturers, especially those using Google’s Android OS , like Huawei smartphones, have already pre-installed local applications in Russia, even exceeding the prescribed number.