PHONES

Realme breaks records to become the fastest-growing brand in the world

Founded in mid-2018, Chinese brand Realme is one of the youngest and most promising manufacturers of smartphones and other wearable electronics on the market. This can be confirmed by a fresh report from the research company Counterpoint Research, summing up the results of the third quarter of 2020.

In such a short span of time, Realme has been able to grow smartphone shipments by an incredible 132% QoQ and 45% YoY, making it the fastest-growing brand in the world with nearly 50 million units shipped since its inception. And all this despite the difficulties that have arisen in connection with the impending pandemic.

And although the largest volume of deliveries of Realme falls on India (55%), the company successfully manages to occupy leadership positions in other regions of the world. So, in the Chinese market, it managed to take the sixth line right after Huawei, OPPO, Vivo and Xiaomi, and in some other markets, it even entered the top five most popular smartphone manufacturers. At the same time, the global smartphone market in the third quarter grew by 32% relative to the second and sank by 4% compared to Q3 2019, and the most affected by the drawdown are LG (-11%), Apple (-7%) and OPPO (-4% ).


 

Counterpoint: Global Smartphone Shipments

Counterpoint global smartphone shipments q3

In the third quarter of 2020, Samsung’s smartphone shipments reached 79.8 million, an increase of 47% from the previous quarter, ranking first. Huawei’s smartphone shipments reached 50.9 million, a decrease of 7% from the previous month. Xiaomi shipments reached 46.2 million, an increase of 75% month-on-month. Apple smartphone shipments reached 41.7 million, an increase of 11% month-on-month. OPPO smartphone sales reached 31 million, an increase of 26% month-on-month, ranking among the top five.

It is worth mentioning that Realme ranked seventh with 14.8 million shipments. As a former OPPO overseas sub-brand, Realme has further increased its shipments after returning to the Chinese market. Taken together, OPPO and Realme smartphone shipments totaled 45.8 million units in the third quarter of 2020, surpassing Apple.

IDC: Global Smartphone Shipments

Apart from this, IDC provided a similar data today as well. The report shows that global smartphone shipments in the third quarter were 353.6 million units; a 1.3% drop from 358.5 million units in the same period last year.

IDC global smartphone shipments q3

Samsung continues to rank first with a market share of 22.7%. Huawei ranked second, but its shipments fell 22% year-on-year to 51.9 million units, with a market share of 14.7%. Xiaomi’s shipments in the third quarter increased by 42% year-on-year to 46.5 million units, surpassing Apple to rank third. Apple shipped 41.6 million iPhones in the quarter, down 10.6% year-on-year. VIVO ranked fifth with shipments of 31.5 million units, an increase of 4.2% year-on-year.

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