SensorTower, a well-known mobile application data analysis company, recently shared its top 10 apps in terms of downloads and revenues. According to the company, the non-gaming app with the highest global revenue in October is TikTok. The Chinese app records user expenditures of more than $115 million, which is 6.2 times its October 2019 revenue. About 86% of TikTok’s revenue comes from Douyin, 8% is from the US, and 2% from Turkey.
TikTok ranks highly
You can see the full ranking of the most profitable non-gaming apps in October 2020 is below. App revenue estimates come from Sensor Tower’s Store Intelligence platform.
Google’s YouTube is the world’s second-highest non-gaming application in October 2020. It has a total revenue exceeding $94 million, a year-on-year increase of 58% relative to October 2019. About 56% of YouTube’s revenue comes from the United States, and 11% from Japan. The next application is Tinder, then Tencent Video and Disney+.
In terms of downloads, TikTok still occupies the top position. In October 2020 alone, the Chinese short video app has up to 66 million downloads. This is an increase of 9.5% relative to the same period of last year.
Like we will expect, most of its downloads are from its Chinese version, Douyin. It accounts for 12% (China) of its total downloads. However, the app still records massive downloads from countries like Brazil. According to SensorTower, its download from Brazil is about 10%.
As of October 2020, the top 10 downloads of non-gaming applications worldwide are shown in the figure below. App download estimates come from Sensor Tower’s Store Intelligence platform.
WhatsApp is the second-most downloaded non-gaming application in the world last month. This popular messaging app has a total of 57 million installs. The country with the most Whatsapp installs is India with 30%. African giant and the most populous black nation with almost 200 million population, Nigeria, is second with about 10%. Apparently, WhatsApp is very popular in sub-Sahara Africa.
Facebook, Instagram, and Zoom rank in the top five non-gaming applications with the most installs worldwide in October 2020.
Douyin is the Chinese equivalent of TikTok
Well, you may be wondering why TikTok’s records include Douyin. The other apps on the list include results from China. This means that TikTok is also entitled to results from China. However, in China, the equivalent of TikTok is Douyin. It is technically the same app but with a different name for easy identification.
In all, we can say that TikTok is doing pretty well. This app is not active in a huge country like India. Recall that before India prohibited the use of TikTok, it was one the most popular app in the country.