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TikTok is testing a new feature – raise funds for charity using personal signatures

According to SensoTower, TikTok is the top non-gaming app in terms of download and revenue for October 2020. In fact, TikTok is arguably the most popular short video app globally. According to a recent report, this app is currently testing a new feature on its platform. Although, the report did not give the name of the feature, it tells what the feature does. This feature allows users to directly raise funds for charities they care about through their personalized signatures.

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When test users click on “Edit Personal Signature”, they will find a new option instructing them to choose a non-profit organization and charity from many vetted organizations and charities. Once selected, the user’s personalized signature will show charity in red text below their profile. Then, when visitors click on the name of the organization, it will redirect them to a page that allows donations. This feature itself is supported by Tiltify, a charity fundraising platform dedicated to processing payment processing for donation transactions. Some charity organizations in the list include the American Cancer Society, American Heart Association, The Red Cross, the American Society for the Prevention of Cruelty to Animals, and the CDC Foundation.

TikTok’s personal signature donation feature still in testing

This new option was discovered by social media consultant Matt Navarra. On Tuesday, he posted a screenshot of the feature on Twitter, which shows how users add charities and how visitors donate.

TikTok once launched another fundraising feature in April, allowing TikTok creators to raise funds for COVID-19 relief efforts. At that time, fundraising activities are possible only through “donation stickers”, which users could add to TikTok video and live streams. When you click on the “Donation Sticker”, it will take you to a page to donate, also supported by Tiltify.

TikTok confirmed that charities and non-profit organizations participating in the “Donation Sticker” program can also get a new personalized signature feature. Many social media platforms, including Facebook, Twitter, Snapchat, and TikTok, have avenues to donate to the 2020 coronavirus pandemic.

TikTok pledged to provide $250 million in funding to support front-line workers, educators, and local communities affected by the virus. It also provides an additional $125 million in advertising credits to public health organizations and businesses seeking to rebuild.

The latest feature directly available for testers in the TikTok TestFlight program. This is not based on whether they are already using the “donation sticker” feature. However, the company did not disclose when this feature will be available to the public.

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