If you’re an Amazon customer trying to find quirky and innovative small business-produced goods—or alittle business selling online—you might like Amazon Launchpad, a virtual storefront that highlights new and emerging brands on Amazon.com.
What’s the purpose of Amazon Launchpad?
Launched in 2015, Amazon Launchpad aims to draw in startup businesses which will sell their goods through Amazon.com.
It’s a marketing program that charges a 5% premium for sellers in exchange for inclusion within the Launchpad storefront, special email promotions, and preferred placement during holiday and Prime Day events.
Launchpad began as a “partnership” (what this suggests exactly isn’t clear) with risk capital firms and accelerators like Y Combinator, Andreessen Horowitz, and Indiegogo to maximize the recent startup craze.
the thought is to form selling on Amazon a win-win for both startups and Amazon: Startups get more brand exposure, and Amazon gets fresh products for its store (while also making extra cash in commissions).
Launchpad began as an invitation-only service, but today, small Amazon sellers with but $5 million in gross revenue can apply to hitch the Launchpad program.
The Launchpad contract lasts for 12 months, then the firm is liberal to “transition” out of the program and back to regular Amazon seller status.
Does Launchpad Benefit Amazon Customers?
Amazon has positioned Launchpad as an area for startups to specially promote their products through Amazon.com, but it’s a small chicken-and-egg problem therein not many purchasers actually realize the Launchpad store.
The good news for patrons is that if you’re curious about buying new and innovative products from startups on Amazon.com, you would possibly enjoy browsing through the Launchpad storefront. You’ll find many quirky products like treat-dispensing pet cameras and a special shelf that stands proud from the side of your bed.
Some of these products are gimmicky, pie-in-the-sky stabs at quick growth that remain the hallmark of venture capital-fed firms.
Who knows how long they’ll last on the market or be supported. But you’ll also find genuinely new ideas which may grow into subsequent Tile or Stripe. and therefore the Launchpad toy category is especially fun.
If Amazon applied its Launchpad curation model to the whole Amazon.com site, it’d bring a far better Amazon shopping experience generally .