TECH REVIEW

What you need to know about Lexus

What you need to know about Lexus

Lexus is the Luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 70 countries and territories worldwide and is Japan’s largest-selling make of premium cars.it has ranked among the 10 largest Japanese global brands in the market value.

Founder: Eiji Toyoda. Founded on 1 September 1989,Aichi, Japan. Products: Luxury vehicles, Performance vehicles. Industry: Automotive. Service: Automotive financing. Headquarters: Nagoya, Japan.

Theories of the etymology of Lexus name have suggested it is the combination of the words “Luxury” and “Elegance” and that it is an acronym for “Lexus export to the U.S”. According to Team one interviews, the brand name has no specific meaning and simply denotes a Luxurious and technological image.

Lexus originated in Japan, is owned by Toyota. The Toyota Motor Cooperation created the Lexus brand as their Luxury vehicle segment starting in 1980s, but in many respects Lexus operates independently from Toyota.

Over the years, Toyota has been successfully launching Luxury cars which are known for superior quality and design. Of all of them, Lexus is the most selling car in Japan. Among Luxury car brands,it is the fastest growing,and in general,it is the fourth Largest Car maker, only after BMW, Mercedes, and Audi.

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The first Lexus, the flagship LS 400, was introduced in fall 1989, setting a new standard for Luxury cars around the world. Since that historic launch, Lexus introduced the ES, SC, GS, and IS. In the following years, Lexus introduced the LX, GX and RX Luxury utility vehicles.

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