WhatsApp’s user base saw a huge uptick in Q1 2022, but competition is growing

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What you need to know

  • WhatsApp has seen a significant increase in user engagement during the first quarter of 2022.
  • According to a new report, its user base increased by 41% in Q1.
  • The Russia-Ukraine conflict may have contributed to this increase, as people are using the app more than ever before to communicate in a secure environment.

WhatsApp’s user engagement has increased significantly in the first quarter of this year, a new study reveals. MoneyTransfers.com, which compares various money transfer providers for sending money online, reports a 41% increase in user engagement during that time period for the Meta-owned messaging app.

WhatsApp’s latest growth is due in large part to the massive volume of “power users” who use the platform every day. The study shows this classification of users accounts for 55% of WhatsApp’s monthly average users (MAUs) in Q1.

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